Perla Rocío Rivas Morales

Perla Rocío is a specialist in Operational Compliance and Training, with more than 25 years of experience in leading highly demanding environments in operation, logistics and manufacturing. Her strength lies in turning standards into something that is actually executed: implementable compliance systems, measurable controls and a sustainable safety culture. She has directed integral programs of HSE (Safety, Health and Industrial Hygiene) and Corporate Road Safety, with regional reach and experience in international evaluation frameworks. She is certified as International Expert in ISO 39001, She also has complementary credentials in behavioral training, ergonomics and prevention, and certifications in food safety/health management (ISO 22001, HACCP and Distintivo H). Throughout her career he has held key positions in CEPA Mobility, Boehringer Ingelheim, Grupo Modelo | ABInBev and Ford Motor Company, delivering measurable results in incident reduction, budget efficiency and audit performance.

• HSE operational compliance that is implemented - Converts policies and standards into implementable protocols, controls and routines for operation (plant/agency/logistics), sustaining compliance on a day-to-day basis
• Corporate road safety with systemic approach - Designs road incident investigation and reporting frameworks and protocols with systemic perspective and LATAM regional technical support.
• Audit, evidence and continuous improvement - Structure audits, findings and action plans with traceability; has executed audits for the National Road Safety Award, providing advisory support to more than 100 companies.
• Training that changes behaviors - Drives cultural change and leadership in safety; integrates behavioral safety training approaches to translate compliance into practice
• Occupational health and business continuity - Designs comprehensive occupational health and sanitary crisis response programs to maintain safe operations and reduce operating losses

1. Consulting and Special Projects Manager
   CEPA Mobility (Mexico) - Market opening, attraction of global projects; protocol design; audit execution and technical advice
2. Corporate Health Manager (Mexico, Central America & Caribbean)
   Boehringer Ingelheim - Definition of regional COVID strategy turned into global benchmark and implementation of first comprehensive occupational health program
3. National Health Manager
   Grupo Modelo | ABInBev - Standardization of the medical process with a reduction of 91% of prolonged incapacities; training alliances with IMSS and musculoskeletal prevention program with a reduction of 43% in pilot agencies.
4. Health Manager (Corporate)
   Ford Motor Company - Excellence rating in global internal audits; launching of a work integration model for employees with disabilities.
5. Occupational Medical Coordinator
   Ford Motor Company - Global President's Health and Safety Award 2011 for Massive Preventive Medicine Program
6. Occupational Physician
   Ford Motor Company - Launch of occupational health and safety management system and certification of first plant nationwide with H Distinction
7. Medical Coordinator (Municipal Unit for the Attention of Victims of Crime)
   Nuevo Leon Public Safety Secretariat - Launching of the first comprehensive victim assistance program with an interdisciplinary team; creation of the first basic life support curriculum for public safety personnel.

• Medical Surgeon - ITESM Campus Monterrey
• Fellowship in Neurophysiology - Center Hospitalier Universitaire de Vaudois (Lausanne, Switzerland)
• ISO 22001, HACCP and Distinctive H Certification
• Behavioral Safety Training - European Institute of Behavioral Science
• Certificate of International Expert in Road Safety Management Systems - ISO 39001
• Multiple certifications in Industrial Hygiene, Occupational Health and Ergonomics.

• Speaker in national and international events on road safety issues
• Regional technical participation in the pilot of the Road Safety Assessment Framework (The World Health Organization (WHO) and the International Transport Forum (ITF))
• Distinction: Global President's Health and Safety Award 2011 (Ford)